@article { author = {Rafizadeh Akhavian, Reihaneh and Javani, Asghar and Safian, Mohammad Javad}, title = {Analysis of phenomenological augmented reality as medium in contemporary art (2011 Venice and Istanbul Biennials)}, journal = {Journal of Fine Arts: Visual Arts}, volume = {22}, number = {2}, pages = {21-30}, year = {2017}, publisher = {University of Tehran College of Fine Arts}, issn = {2228-6039}, eissn = {2538-5178}, doi = {10.22059/jfava.2017.62397}, abstract = {Phenomenology has been center of the tradition of continental European philosophy throughout the 20th century. Phenomenology, as we know it, was started by Edmund Husserl. Husserl proposed practice of phenomenology by “bracketing” the question of the existence of the natural world around us. Husserl's suggestion was followed by a flurry of phenomenological writing in the first half of the 20th century. Maurice Merleau-Ponty, one of the famous classical phenomenologists, expanded a rich variety of phenomenology emphasizing the role of the body in human experience. He concentrated on the “body image” and “Body Schema”, our experience of our own body and its importance in our activities. He refused Cartesian dualism between soul and body and believed in subject-body. Many artists deal with digital and electronic technologies as a medium that suggests creative ideas to them. Augmented Reality is one of the newest technologies. Augmented Reality is the art of super-imposing computer graphics over a direct or indirect view of the real and physical world. Augmented Reality Art is an artwork exhibited in a real world using Augmented Reality technology as medium. Since Augmented Reality Art is, fundamentally, digital art embedded into a real-world environment, it can easily be made interactive and animated. As the viewer must become physically involved with the site to experience the artwork, Augmented Reality Art provides the embodied experience of the human body. Recent advantages in Augmented Reality applications have led to an important shift in the understanding of the nature and type of Augmented Reality and its novel areas of applications, such as Art. However, the current progress in the field of Augmented Reality and Augmented Reality Art requires continuous logical and methodological attention. This paper is just a step toward understanding the concept of Augmented Reality Art. The current paper aims to examine the role of body in experience of Augmented Reality Art and provides a phenomenological analysis of Augmented Reality as medium in Contemporary Art. First of all, we will define Augmented Reality as a technology in new media era. Then we will survey its applications in activism, medical areas as well as its  experiences for Museum Visitors. After that, we will describe the characteristics and the main aspects of Augmented Reality Art with a comparison between this new media art and pre-Augmented Reality Art. Using contemporary interpretive and qualitative approaches to video analysis, we will analyze the natural data such as pictures and videos that have been downloaded from Internet. These videos show augmented reality artworks that were presented in 2011Venice and Istanbul Biennials. In the experience of Augmented Reality Art, the spectator is technically enabled to utilize the body schema to increase his agency as an embodied being. To improve this embodied experience, we have to develop a technology that is transparent and provides the transparency of directionality and the noematic one. The subject of this experience should not be able to see device or medium. Additionally, the object presented to subject must have the usual typology of perceivable object.}, keywords = {phenomenology,embodiment,new media art,interactive digital art,augmented reality}, title_fa = {تحلیل پدیدارشناختی واقعیت افزوده به‌مثابۀ رسانه در هنر معاصر (هنر واقعیت افزوده در دوسالانۀ ونیز و استانبول 2011)}, abstract_fa = {حوزۀ رسانۀ نوین به گفتمانی اشاره دارد که با تکنولوژی و رسانه‌های معاصر پوشیده شده است. امروزه بسیاری از هنرمندان با تکنولوژی دیجیتال به‌مثابۀ رسانۀ هنری سروکار دارند. واقعیت افزوده، فنّ روی‌هم‌گذاری نگاره‌های کامپیوتری بر نمای زندۀ جهان واقعی است. هنر واقعیت افزوده، به آثار هنری نمایش داده شده در محیط واقعی گفته می‌شود که از واقعیت افزوده به‌مثابۀ رسانۀ هنری استفاده می‌کنند. به دلیل تعاملی‌بودنِ هنر واقعیت افزوده، مخاطب آن به کمک کنش بدنی خود به تجربۀ زیباشناختی می‌پردازد. هدف از این پژوهش، بررسی نقش بدن در تجربۀ هنر واقعیت افزوده است. نمونه‌های مورد مطالعه، برگرفته از آثار هنر واقعیت افزوده در دوسالانه‌های ونیز و استانبول در سال 2011 است. روش گردآوری اطلاعات در این پژوهش، استفاده از سنجه‌های غیرواکنشی شامل عکس و تصاویر ویدئویی برگرفته از اینترنت است. در این پژوهش با تبیین تمایز میان دو مفهوم تصویر بدن و شاکلۀ بدن نزد موریس مرلوپونتی، مشاهده می‌شود که در هنر واقعیت افزوده با استفاده از شاکلۀ بدنی، عاملیت مخاطب اثر هنری به‌عنوان هستی تن‌یافته افزایش یافته است و التفات سوژۀ متجسد در مقابل رسانه، به شیء افزوده‌شده معطوف می‌شود.        }, keywords_fa = {پدیدار­شناسی,تن­یافتگی,رسانۀ نوین هنری,هنر دیجیتال تعاملی,واقعیت افزوده}, url = {https://jfava.ut.ac.ir/article_62397.html}, eprint = {https://jfava.ut.ac.ir/article_62397_67d4e25a5c12a37b0ae9fa6168ae9d27.pdf} }