Document Type : Research Paper
Authors
1
Industrial design, Design Faculty, Tabriz Islamic Art University, Tabriz, Iran
2
Department of Industrial Design, Faculty of Architecture and Environmental Design, Iran University of Science and Technology (IUST), Tehran, Iran
10.22059/jfava.2026.407401.667623
Abstract
Industrial design is an inherently interdisciplinary field that integrates art, technology, and human-centered thinking to develop products. The professional identity of a designer evolves over time through formal learning, hands-on experience, and engagement in real-world projects. Success in this developmental process depends not only on technical skills but also on the designer’s inherent and acquired personality traits, which guide decision-making, creativity, planning, and problem-solving. The relationship between personality and professional identity in industrial designers is dynamic, evolving from formal education through professional practice.
Despite extensive research on personality in general, relatively few studies have explored personality characteristics specifically within design practice. Understanding this relationship is critical because personality traits can influence not only creativity and idea generation but also career progression, job satisfaction, and alignment between individual preferences and professional roles. The present study investigates the association between MBTI personality types and career trajectories in industrial design. Applying this typology helps designers and students better understand their individual approaches to design challenges.
Personality is a relatively stable yet flexible structure that guides an individual’s cognitive, emotional, and behavioral patterns across situations. Research indicates that environmental factors—including upbringing, educational experiences, cultural backgrounds, and professional contexts—also play key roles in shaping personality. In the MBTI model, each personality type is represented by a four-letter code resulting from four dichotomous dimensions.
The energy-orientation dimension, comprising Extraversion (E) and Introversion (I), reflects the primary source of an individual’s psychological energy. Extraverts tend to be socially active and oriented toward immediate action, whereas introverts are more reflective, cautious, and require time for internal processing. In industrial design, this distinction may influence how individuals approach problem-solving and idea generation.
The information-gathering dimension, consisting of Sensing (S) and Intuition (N), describes how people prefer to collect and interpret environmental information. Sensing individuals rely on concrete facts and direct experience, while intuitive individuals focus on patterns, implicit meanings, and future possibilities. In industrial design, sensing types may excel in practical, implementation-oriented design stages, whereas intuitive types may be more effective in free ideation, future-oriented design, and innovative solution-finding.
The decision-making dimension, with Thinking (T) and Feeling (F) preferences, concerns how individuals evaluate information. Thinking-oriented individuals rely on objective analysis and consistent principles, while feeling-oriented individuals prioritize personal values, empathy, and the interpersonal impact of decisions. In industrial design, thinking-type designers may be more inclined toward technical analysis and product-efficiency optimization, while feeling-type designers may emphasize users’ emotional experience, empathetic aesthetics, and meaningful design.
The lifestyle dimension, encompassing Judging (J) and Perceiving (P) tendencies, refers to how individuals organize their relationship with the external world. Judging individuals prefer structure, planning, and clear organization, while perceiving individuals are more flexible, open to new experiences, and inclined to keep decisions open. In industrial design, judging types may perform better in organizing design processes, managing project phases, and establishing design standards. Perceiving types may be more effective in discovering innovative solutions, adapting design directions, and responding to changing user needs.
The study was conducted in two phases. In the first phase, the MBTI questionnaire was administered to 385 participants, including current students and graduates of industrial design programs. In the second phase, semi-structured interviews were conducted with a subset of participants actively employed in industrial design. These interviews explored the nature and extent of participants’ engagement in design activities, their preferred stages in the design process, and the types of projects they found most interesting. The goal was to identify relationships between MBTI personality types, specific design roles, and areas of professional engagement.
Comparative analysis revealed notable differences in personality type distributions between the student sample and practicing designers. Among students, creative-oriented types such as ENFP, INFP, and INFJ were dominant, characterized by strong tendencies toward ideation, intuition, abstract thinking, and flexibility. However, among employed designers, INTJ and ISTJ types were more prevalent, prioritizing planning, structure, organization, analytical thinking, and logical decision-making.
This shift suggests that while creative personality types—particularly those with intuitive (N) and feeling (F) preferences—have high potential for innovation and idea generation, the realities of professional practice often conflict with their natural preferences. Rigid organizational structures, stringent deadlines, and industrial constraints may create a mismatch between these individuals’ tendencies and the demands of the workplace. Consequently, many highly creative individuals may remain underrepresented in the industrial design labor market despite their considerable potential.
These findings underscore the need for further investigation into the causes of this gap. Future research should employ larger samples, more rigorous mixed-method designs, and examine mediating variables such as organizational culture, work environment, and design education systems. Furthermore, the results highlight the importance of revising industrial design curricula and fostering more flexible, supportive work environments. Promoting cognitive and behavioral diversity among designers can enhance innovation, improve the quality of design thinking, and ultimately lead to the development of more user-centered products.
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