The present research deals with verbal and visual values of the Persian alphabet. Man had achieved common results in this respect in the course of the history, and graphical forms are believed to act as a strong bridge between the man and the universe. The theoretical research is aimed at responding to fundamental questions in this respect including those concerning scientific and historical reasons; and finding the unknowns that in certain ages have stained the totally scientific roots of this phenomenon due to their mixture with superstitions and wrong beliefs. The field research is aimed at maintaining a relation between the art of graphic and the applied grounds of the letters, irrespective of their legible role, toward conveying mysterious concepts in daily life. To this end a total of 30 plans from among the main claims were studied. The examination was conducted in the form of a questionnaire in four general categories of content analysis including symbolic analysis such as: Propositional analysis, syntactic analysis, referential analysis and contextual analysis. These categories encompass various reviews in terms of visual elements existing in the plan, elements existing in the syntactic rules of the letters, structure of the conveyance of the concept to the audience and finally revision of the original concepts existing in the literary works. Data of the questionnaires were deducted by means of matrix. The meaningful statistical findings included the use of many choices with the eventual result that in order to communicate with the audience within the propositional analysis, the designer used the an extended horizontal rectangular framework as well as directions of the vertical and horizontal letters with a semi-dependent inactive and visible structure with an occupied flat space and sustainable, colorful and dynamic attraction, axial configuration, forms consisting of plane and line with reciprocal contact relation and an integrated consistent texture. In syntactic analysis and plan, the letter and meaningful morphemes are discussed together with a focus on these letters on the golden division of the boundary and by using the Corsican line in the form of line and plane with a priority on the letters inside the planes and the average size of various figural and Arabic and non-dotted letters in connected and disconnected forms, which create rhythm, and the letters with open and closed loops. As for the referential analysis a kind of textual relation was involved and the character of the letters dominated mysteriously. In contextual analysis direct functions of information and indirect concept together with an unknown function were observed. For the theoretical research a historical compilation of religions and customs and a scientific compilation including: physics, medicine, and psychology were employed toward establishment of certain metaphysical phenomena, something which had a remarkable share in conduction of the field research. The contribution of the theoretical study of this research, along with the analysis of iconic content performed from different angels, reveals the fact that the characters' designers, by way of deploying their hidden meanings have formed characters' visual energy to achieve a virtuous goal.
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