Application of emotion-oriented design in products with an emphasis on the qualitative understanding of users: a case study of home saffron mill

Document Type : Research Paper

Authors

1 Master of Industrial Design, Department of Industrial Design, Faculty of Architecture and Urban Planning, Iran University of Science and Technology, Tehran, Iran.

2 Associate Professor, Department of Industrial Design, Faculty of Architecture and Urban Planning, Iran University of Science and Technology, Tehran, Iran.

Abstract

In the last few years, the importance of emotional effects in the user experience has stirred some controversy about how to create a multi-sensory experience in products. Surrounding a wide range of products necessitates the creation of a pleasurable experience because interaction with each product creates a unique experience for all users. It can be said, products act as an emotional signal to users, whether designers add emotional features to products deliberately or not. Therefore, anticipation of users' emotional needs and accommodating them with product features, not only plays a crucial role in users' experience but also can be a factor in increasing the level of life quality. Besides, understanding products' emotional features can make a meaningful connection between users and their experience, and ignoring the sensory needs of users can exacerbate negative experiences and eventually take the product out of the production cycle. To wit, studying the sensory needs of users and extracting them in the form of quantitative and qualitative data can prevent future damages. Thus, this research by using the emotional design approach aims to answer this question: is it possible to create a valuable experience in the saffron mill by measuring five sensory characteristics such as pleasure, enjoyment, wish, interest, fascination, or not. Hence for achieving a better answer, two fundamental steps are used in this research; that is combining quantitive and qualitative methods that help to evaluate all test results accurately. In the first step, eight saffron mills were selected for the base experiment and after using by users, their results have recorded as a quantitive table. With this experiment and numerical results, a three-dimensional chart has been created showing products' sensory distances. In the second step to discover users' evaluation, different methods such as laddering questions, user observation, and team interviews has been used. The second step’s results have shown in a table under the name of standards, goals, and attitudes which was a pivotal starting point for creating a product character triangle and designing a new saffron mill. In this part, the new product is evaluated by users and its results have recorded in a numerical table and three-dimensional chart. It should be noted that all the steps of needs extraction have been done by the Pr-EMO method with a three-point Likert scale with three options: I feel, I feel to some extent, I do not feel at all. This study is in the branch of field studies in terms of method and time of data collection. The statistical population of this study has been purposefully selected from people who are very interested in cooking and use more saffron in their food. This research shows that by combining different emotions and creating a product personality instead of focusing solely on the assumed functional features, a more desirable, and lasting experience can be created for users.

Keywords

Main Subjects

References

آنمیک ون بوئیژن، جاپ دالهویزن و همکاران،۱۳۹۸، راهنمای دیزاین دلفت، ترجمه سهیلا فتحیه، محمد رفیعیان، چاپ اول، نشر ژاله. میشائیل ارل هاف، تیم مارشال،۱۳۹۷، دانشنامه دیزاین، ترجمه منظر محمدی، چاپ اول، نشر مشکی.
ناصرکلینی ممقانی، سارا ابراهیمی،۱۳۹۸، مهندسی کانسی، نقش عواطف و احساسات در فرآیند طراحی صنعتی، چاپ سوم، نشر سمت. دونالد نورمن، 1389، طراحی حسی، ترجمه معصومه حق پرست، جهان بخش سادگی راد، چاپ اول، نشر حرفه هنرمند.
Clark, M. S., and Fiske, S. T. (2014). Affect and Cognition: 17th Annual Carnegie Mellon Symposium on Cognition. Psychology Press.
Desmet, P.M.A., (2003). "Measuring emotion: Development and application of an instrument to measure emotional responses to products." Funology. Springer, Dordrecht, 111-123.
Desmet, P.M.A., Fokkinga S., Ozkaramanli D., & Yoon, J., (2021). "Emotion-driven product design." Emotion measurement. Woodhead Publishing, Chapter in Book, Conferences Proceeding, Design Aesthetics,645-670.
Desmet, P.M.A., and Fokkinga, S. (2020). Beyond Maslow’s Pyramid: Introducing a Typology of Thirteen Fundamental Needs for Human-Centered Design. Multimodal Technologies and Interaction, 4 (3), 38. https://doi.org/10.3390/mti4030038. Desmet, P.M.A., and Hekkert, P. (2009). Design & Emotion. International Journal of Design, 3, 1–6.
Desmet, P.M.A., Ortíz Nicolás, J. C., and Schoormans, J. P. (2008). Product personality in physical interaction. Design Studies, 29(5), 458–477.
https://doi.org/10.1016/j.destud.2008.06.003.
Desmet, P.M.A. (2020). Positive design. Delft University of Technology.
http://resolver.tudelft.nl/uuid:07063517-cc7a-47f3-ad7e-cabc00c5258d
Ferraris, S. D., and Gorno, R. (2013). Expressing product character: Teaching design students how to exploit forms parameters. DS 76: Proceedings of E&PDE 2013, the 15th International Conference on Engineering and Product Design Education, Dublin, Ireland, 05-06.09.2013, 370–375.
Gonzalez Fernandez, K., Desmet, P.M.A., and Pannunzio, V. (2019). Creating meaningful conversations user-data for the fitness tracker experience. Delft University of Technology, Design for Interaction/ Medisign. https://repository.tudelft.nl/islandora/object/uuid%3A0c861f0f-35aa-4039-9ce0-ab82bd8b891a.
Gorno, R., and Colombo, S. (2011). Attributing intended character to products through their formal features. Proceedings of the 2011 Conference on Designing Pleasurable Products and Interfaces, 1–8. https://doi.org/10.1145/2347504.2347522.
Govers, P. C., and Mugge, R. (2004). I love my Jeep, because its tough like me: The effect of product-personality congruence on product attachment. In Proceedings of the fourth international conference on design and emotion, Ankara, Turkey (pp. 12-14).
Hassenzahl, M. (2010). Experience Design: Technology for All the Right Reasons.
Synthesis Lectures on Human-Centered Informatics, 3(1), 1–95.
https://doi.org/10.2200/S00261ED1V01Y201003HCI008
Hassenzahl, M., and Diefenbach, S. (2012). Well-being, need fulfillment, and Experience Design. Published 2012, Philosophy.
Izard, C. E. (2009). Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues. Annual Review of Psychology, 60(1), 1–25.
https://doi.org/10.1146/annurev.psych.60.110707.163539.
Izard, C. E. (2006). Experts’ definitions of emotion and their ratings of its components and characteristics. Unpublished manuscript, University of Delaware, Newark.
Janlert, L.-E., and Stolterman, E. (1997). The character of things. Design Studies, 18(3), 297–314. https://doi.org/10.1016/S0142-694X(97)00004-5.
Kleinginna, P. R., and Kleinginna, A. M. (1981). A categorized list of emotion definitions, with suggestions for a consensual definition. Motivation and Emotion, 5(4), 345–379. https://doi.org/10.1007/BF00992553
Meiselman, H. L. (2021). The (gradual) development of emotion measurement for food. Current Opinion in Food Science, 40, 187–191.
https://doi.org/10.1016/j.cofs.2021.03.017
Muller, W. (2001). Order and meaning in design. Lemma.
Sheldon, K. M., Kashdan, T. B., and Steger, M. F. (2011). Designing Positive Psychology: Taking Stock and Moving Forward. Oxford University Press.
Tuch, A. N., Schaik, P. V., and Hornbæk, K. (2016). Leisure and Work, Good and Bad: The Role of Activity Domain and Valence in Modeling User Experience. ACM Transactions on Computer-Human Interaction, 23(6), 35:1-35:32. https://doi.org/10.1145/2994147
Vaidya, G., and Kalita, P. (2021). Understanding Emotions and their Role in the Design of Products: An Integrative Review. Archives of Design Research, 34, 5–21.
https://doi.org/10.15187/adr.2021.08.34.3.5.
What’s The Difference Between Feelings and Emotions? (2015, January 12). The Best Brain Possible. https://thebestbrainpossible.com/whats-the-difference-between-feelings-and-emotions/.
Journal of Fine Arts: Visual Arts
Volume 28, Issue 1
April 2023
Pages 37-44

Files

Share

How to cite

Statistics