"Graphic Design & Culture Design" In Industrial & Post Industrial Iran

Mental philosophies of modern and postmodern era influenced on all aspects of artists’ lives. Graphic designers are, likewise, influenced by this difference of attitude in the industrial and post industrial societies which is the result of these eras. This fundamental evolution in the graphist’s attitude caused an obvious variation in the duties, tools and procedures of their work. The present research with a comparative survey attempts to compare the philosophy, culture in the modern and postmodern arts and the way of their effectiveness on the attitude of societies, and on the other hand, how it affect the graphic design and its methods. The survey continued by the study of the concept of user-oriented design which based on identifying the audience and its effectiveness on the postmodern graphic. The results of this research indicate that Graphic designers’ duties and procedures of designing in the industrial society had a structural approach; and the artist tries to create a unique culture (cultural democratization) among the societies. However, the novel post industrial world with the new interactive art does not accept Graphic apart from other knowledge, especially the audience. In this period customs and individual values become significant (cultural democracy). Graphic designers discuss about the issue of creating culture and presence of audience in art works which contains some new and cultural necessities. Graphic designers of industrial era had the duty of creation of a formative visual art work with the international comprehensibility; however, in the post industrial era, they had to know the audience and his culture better and involved him in the designing processes. On the other hand, they had to check the amount of their success in creating and blooming of culture in post industrial society. This conversion of duty for Graphic designers which was simultaneous with duty conversion of industries is named the process of progressing from designing for a culture to designing a culture. Postmodern graphic designing is not vogue in Iran and that is owing to the absence of academic foundations and lack of enough communication between visual artists and basics of Anthropology, Sociology and Ethnography which are the bases in scientific cognition of audience and designing culture for him. The concepts that are known as user- oriented design among the world Graphists. Different methods of Observation, Photography, human-oriented Cinematography, deep interview, integrated meetings and … is educating in this educational system for master levels. Moreover, they teach how to analyze these data in the way that the outputs of designing could derive from them. Occurring this issue according to the developing interdisciplinary sciences, could omit the deep gap between art and humanities in Iran. Different methods of Observation, Photography, human-oriented Cinematography, deep interview, integrated meetings and … is educating in this educational system for master levels. Moreover, they teach how to analyze these data in the way that the outputs of designing could derive from them. Occurring this issue according to the developing interdisciplinary sciences, could omit the deep gap between art and humanities in Iran.