Media Role of Graphic in Harmonizing the Meanings Association Pattern with Forms of Expression and Literacy Genre

Harmonizing the elements of an artistic expression is a major factor that can always appear in the relationship between literary and pictorial language. Meanwhile, by borrowing certain characteristics of literature such as forging a relationship between forms of expression and genres, graphic art is of great significance when viewed in the form of pictorial language. Expression of forms refers to topics adopted from a variety of figures of speech such as imagery, metaphor, and metonymy, and the pictorial narrative is also interpretable in different genres, including epic, lyric, dramatic, and didactic themes, which seem to be one of the common grounds between literature and graphics. The present research aims to elucidate the features of graphics as a literary work and questions how verbal and pictorial forms are harmonized. Therefore, the descriptive-analytical approach is taken and written sources and pictorial documents are randomly selected and qualitatively used to elucidate the common communicative grounds in between and in the form of film posters because forging a relationship between graphics and literature was evident in this specific genre of posters from narrative aspects.‌Moreover, in this context, the delivery of meaning in various types of genres and forms of expression heavily affects the elucidation of common components between them, as if graphic art begins to articulate as a literary work.‌The significance of this connection lies in the understanding of how a relationship is forged between literature and graphics through identifying the common devices, building on the right model between them, and clarifying how a literary text and a pictorial context are related. Thus, this research mainly discusses the fact that one of the shared viewpoints between graphics and literature and their common origin in creating an artistic expression can be found in the meaning-conveying language and various forms of expression.‌However, while the nature of literature and art and their relationship are studied from several perspectives in many artistic contexts such as cinema, music, and painting, this research focuses on the effectiveness of graphic art in the form of pictorial language with the use of certain features of literature, aiming to achieve a sustainable model to elucidate how to find the manifestations of literature in graphic art.‌This model provides a methodical structure and presents the aforementioned manifestations. Furthermore, as it is vital to clarify the relationship between literature and graphic art in terms of the structure of subject narration in literary genres and devices, the case study is exclusively focused on film posters because the significance of this fact is mostly verified in the methods of designing film posters as the best tools to depict the verbal narrative of events and themes, which can be interpreted from two verbal (literary) and pictorial (graphic) aspects. Therefore, the target pictures were randomly selected from the statistical population that included pictorial documents from "One Hundred + Five Years of Film Adverts and Film Posters in Iran" in a way that would allow a more ideal analysis of the materials and demonstrate the research objectives more accurately and intelligibly.